The intersection of alcohol addiction treatment and technology comes under the watchful eye of Ria Health. Comprised of medical professionals and technology experts, Ria Health is a safe space for those with Alcohol Use Disorder (AUD). The team at Ria Health runs through multiple treatment options, including medicine-based therapies and remote motivational interviews, offering addicts a comprehensive plan and viable road to recovery.While Ria Health makes AUD treatment accessible, it wished to expand its reach and exposure as a viable outlet, prompting the collaboration with Loopr PR and Marketing. Charged with improving Ria Health’s exposure, Loopr took no time to secure media inclusion or mention from primary outlets like Yahoo Health and L.A. Times. The Yahoo Health piece, “Some Doctors Are Discouraging People From Doing "Dry January"—Here's Why” quoted Ria Health’s chief medical officer, John Mendelson, on the benefits of even “reducing instances of harmful drinking.”Offering quotes, profiles, and insight from Ria Health’s psychiatrist, Dr. Paul Linde, we were able to further improve the company’s exposure with spots on The Washington Post and ABC News. At the time the two quoted Ria Health, they collectively reached a unique monthly audience of over 40,000,000 readers. That number grew exponentially as individual affiliated media outlets picked up the ABC story.In April and June 2023, Loopr landed quotes in two Healthline articles, with a potential audience of over 125 million readers with each article. Those postings were flanked by mentions in the New York Business Journal and Health.com.The months-long PR campaign resulted in references, quotes, and coverage in publications like:

• CNET
• Newsweek
• Forbes Health
• Good Housekeeping
• New York Business Journal
• Wall Street Journal