In today's rapidly evolving digital landscape, the fintech industry has emerged as a driving force, revolutionizing the way we manage our finances and disrupting traditional banking practices. Amidst this transformative wave, Loopr Marketing has established itself as a powerhouse in the field of fintech PR, consistently delivering exceptional results for its clients. Let’s look below.

Tax season is a major stressor for everyone, with the complexity of tax law often leading to incorrect filings, understated refunds, and audits. Column Tax contacted Loopr Marketing with the hopes of increasing awareness of its API designed to help low-income taxpayers file for free. The embedded service could change how families approach tax season, ensuring more accurate returns and the potential for greater refunds.

We had a unique opportunity to push for coverage across multiple industries, from small business outlets to family-focused media. The API was designed to help everything from single mothers to low-income self-employed workers. The first outreach was designed to increase general awareness across financial outlets and included coverage of the company’s app, Solo, from Fintech Futures, Street Insider, and Silicon. The partnership with Givers got into Forbes.

As Column Tax’s model evolved to include a partnership with, MoneyLion and tax preparer Let's Get Set, our outreach expanded to more niche outlets like Work at Home Mom, Motherhood Later, and Birmingham Mommy.

Loopr developed an extensive contact list of business and finance-focused outlets to help improve audience engagement and awareness of fintech ventures like Column Tax. The success of this campaign hinged on those relationships, and they pulled through with significant results.

Are you a fintech company looking to raise your profile with PR? Get in touch with Loopr!