Cybersecurity is a critical element of the modern world, and it quickly became a crowded market. It can be difficult for new companies to garner the attention needed for success. That’s why Ubiq Security contacted Loopr Marketing with three key goals in mind:

• Develop an industry-wide understanding of its API-based encryption platform.
• Make the closing of its $6.4 million seed round public.
• Create a social media campaign to drive developer attention for its beta.

The unique API-based encryption platform required a specific audience, and so we focused our efforts on trade journalists to expand awareness. Coverage was secured with key sites including DevOps.com, Dark Reading, and Help Net Security. We even worked with TechStrong TV for TV placement.Ubiq’s initial media coverage revolved around the seed funding, which was led by Crowdstrike investor Okapi Venture Capital, TenOneTen Ventures, DLA Piper Venture, Volta Global, Cove Fund, and Alexandria Venture Investments. To announce the seeding, we targeted top-tier business sites like Forbes, Fortune, San Diego Business Journal, and VentureBeat.